Tweeners - the Nexgen Shoppers
نویسندگان
چکیده
منابع مشابه
Identifying the most Persuasive Messages to Convert non-Mobile Shoppers into Mobile Shoppers
Mobile shopping is getting more and more popular. However, the number of mobile users is not parallel to the number of mobile shoppers. The reason of this phenomenon may be that mobile shoppers frequently concern about security while conducting mobile transactions. The current study aims to explore Trust Transference Facilitators (TTF) that can be used to persuade non-mobile shoppers into mobil...
متن کاملThe Inter-Store Mobility of Supermarket Shoppers
The allegiance of a particular customer, and the distribution across customers of strength of a±liation to a store are important indicators of store health. It is therefore important to understand both the extent and determinants of consumer mobility across competing retailers. We assume that while shoppers may patronize many stores, they typically have a primary a±liation to a \main store." To...
متن کاملMeasuring the Price Knowledge Shoppers Bring to the Store
Reference price research suggests that consumers memorize and recall price information when selecting brands for frequently purchased products. Previous price-knowledge surveys, however, indicate that memory for prices is lower than expected. In this study, we show that these priceknowledge surveys actually provided imperfect estimates of price knowledge because they focused only on recall and ...
متن کاملS-Conart: Concept Articulator for Shoppers
This study considered the information presentation method to help the customers make a concept-articulation type of purchase. When customers follow the concept-articulation type of thinking, they only have vague requirements, and try to make a gradual clarification of what they want through the interaction with salesclerks and so forth. We constructed a system called S-Conart (Concept Articulat...
متن کاملUnderstanding Online Shopping Behaviour of Indian Shoppers
The growth rate of India’s e-commerce industry is fascinating. It was reported as 88% in 2013 which is a clear contrast picture of the slower economic growth of India. The rising inflation rate in recent years has not slipped away the performance of online shopping industry in India. Companies are using the internet to put across and commune the information. Simultaneously it helps the companie...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Ushus - Journal of Business Management
سال: 2008
ISSN: 0975-3311,0975-3311
DOI: 10.12725/ujbm.12.4